Google Ad Words On a Budget

Google Ad Words On a Budget

Google Ad Words on a Budget Can it be done?  We get it. Google Ad Words can be expensive at times. The cost can sometimes put people off of considering PPC for their advertising mix, especially when you’re unclear of what the ROAS will actually be. Why Can...
Funny Things Searched for on Google 

Funny Things Searched for on Google 

Yes, People Actually Searched These on Google Remember how we covered the insanely useful tool “Search Term Query Report” in last months blog posts?  If you haven’t read it, you really should – if you want to make the best money out of your...
PPC Fraud: What It Is, And How It’s Costing You Money

PPC Fraud: What It Is, And How It’s Costing You Money

PPC Fraud: What It Is, And How It’s Costing You Money The Rise of Pay-Per-Click Marketing In order to understand why anyone in their right mind would undertake PPC fraud, we have to understand the rise of pay-per-click marketing. And it’s a big rise. PPC...

What are Negative Keywords? (Hint: They’re Essential)

Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn’t go over is...