If there is a way to increase the success of a Google Ad Words campaign, we are all over it – like white on rice. (Is that phrase still cool with the kids?) Whether that be increasing our clients click-thru-rates, conversion rates or quality score, we get pretty...
Google Ad Words Quality Score Ahh, the famous quality score. In previous blog posts, we’ve mentioned we are just obsessed with quality score in our Google Ad Words accounts. Among other factors, of course, we watch and improve quality score around the clock...
In a simple world, we could start up our Google AdWords account, write some great ads and choose our best keywords to get our campaigns rolling.But, in the world of Google Ad Words and PPC, it never really is that simple. To add to the never ending list of campaign...
Last week, we talked about building landing pages for your Google Ad Words campaigns. But what if you’re not quite ready to build a bunch of landing pages for your online ads? We get it. While specific landing pages for your ad groups should be something to work...
Do I need a landing page for my Google Ad Words campaigns? Let’s just get it out there first. What the heck is a landing page? Simply put, a landing page is one web page, created specifically for a sole advertising purpose such as one ad, one campaign, one...
