Invest in Brand Awareness in 2021

Invest in Brand Awareness in 2021

When people advertise online clicks and conversions are often top of mind. These are tangible and easy to understand metrics that provide proof people are interested in your company or brand but clicks and conversions are not everything. Brand recognition and...
Campaign Objectives: Who, What, Where, When?

Campaign Objectives: Who, What, Where, When?

Facebook ads are not all created equal! As with most marketing, there is no one size fits all solution. Every business will have its own goals and objectives but Facebook has an ad type t will work for every company. Facebook has classified its ads into three...
To Hashtag or not to Hashtag… That is the Question!

To Hashtag or not to Hashtag… That is the Question!

The hashtag (#), a relatively recent addition to the Oxford English Dictionary, has quickly become one of the most well-used social media terms out there. But what is a hashtag and how can you use it effectively across your social media?! First coined on Twitter back...
Which Social Media Platform is best for your Business?

Which Social Media Platform is best for your Business?

We live in an online world full of ways to connect online and it seems like there is a social media platform for just about everything and everyone. It can be difficult to decipher what to post on each platform, which platforms will work best for your company, and how...