Articles
Targeting on Facebook… How does it work and is it accurate?
One of the best things about marketing on Facebook, both through Facebook ads and boosted posts is the ability to target the people that you want to connect with most. Facebook has integrated detailed targeting features to ensure that the money you spend is only spent...
Backlinks DO Help Your SEO (No, They’re Not Dead)
Improve your SEO with Backlinks As if there wasn’t enough to add to SEO best practices, we want to touch on backlinks. Okay, no- we really want to dive into backlinks, because they are just that important. As a leading multimedia agency, we work around the clock to...
How To Write Successful Website Content
Do you want a website that successfully markets your business? Read on. For most of us, writing is hard work. It’s time-consuming and at times, really hard to get the point across in a clear way that avoids brand or product confusion. So, here are a few tips for...
What is a Facebook pixel and why do you need one!
As we have said many times before Facebook is one of the best and most cost-effective marketing platforms out there but there are aspects of it that can be quite tricky. One of the most challenging aspects of advertising on Facebook is getting the audience right. When...
Our site design process – in 10 easy steps
Our content collector will be working with you step by step from concept to completion on your website ensuring we exceed your expectations. There’s a process we follow to make sure everything is in order as we build a client’s new site, and here it is; We receive...
5 (Not So Obvious) Mistakes You’re Making with AdWords
Mistakes in Google AdWords Aren't Always Obvious We all make mistakes with Google Ad Words. Seriously, all of us. It's a tricky platform to navigate around, let alone optimize. Generating steady revenue from Google AdWords is entirely possible (ask our clients!) - but...
Keyword Stuffing is Not the Way to Higher Search Engine Placement
If we had a dollar for every time we said or heard “keyword” in the Infotel office, our boss might have a hard time getting us to show up for work. (Sorry.) There’s a reason though. Keywords are the absolute fundamentals of great SEO & SEM practices. They are the...
Elevate your Social Media for 2020!
New year, new you? The new year brings a fresh start and a new perspective for many; translate this feeling into a successful and effecting social media marketing strategy! We have put together our top five tips that you should use to step up your online game and...
How Much Should I Bid on Keywords? (Yeah- There’s Math Involved.)
Bidding Strategies for Google Ad Words The beauty of a manual bidding strategy within Google Ad Words is the control you are given over where your budget goes- down to the keyword. That's why Infotel Multimedia strongly prefers to use a manual bidding strategy, over...
Do you need to post holiday greetings on your Business Social Media?
A seasonal greeting can elevate your social media but don’t overthink it! During this very busy holiday season, it can be stressful for brands and businesses to keep up with their social media (Facebook, Twitter, Instagram, etc.) regardless of the industry that they...
Facebook Ads on Hot-Topic Issues. How do you do it?
Be authorized to run ads about social and political issues on Facebook. In the last few years, particularly since the last election in the United States (2016), Facebook has vastly changed the requirements for advertisers who would like to put money behind boosted...
Google Ad Words On a Budget
Google Ad Words on a Budget Can it be done? We get it. Google Ad Words can be expensive at times. The cost can sometimes put people off of considering PPC for their advertising mix, especially when you're unclear of what the ROAS will actually be. Why Can Google Ad...
Why you need an active Facebook Business Page!
Let’s talk about Facebook! What started out as a social networking site for students of America’s Ivy League universities in 2004 has now become one of the world’s most valuable companies and the perfect way for you to reach your customers at little to no cost!...
Funny Things Searched for on Google
Yes, People Actually Searched These on Google Remember how we covered the insanely useful tool "Search Term Query Report" in last months blog posts? If you haven't read it, you really should - if you want to make the best money out of your advertising campaign. The...
PPC Fraud: What It Is, And How It’s Costing You Money
PPC Fraud: What It Is, And How It's Costing You Money The Rise of Pay-Per-Click Marketing In order to understand why anyone in their right mind would undertake PPC fraud, we have to understand the rise of pay-per-click marketing. And it's a big rise. PPC marketing has...
What are Negative Keywords? (Hint: They’re Essential)
Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn't go over is...
Responsive Search Ads Will Change Your PPC Game
If there is a way to increase the success of a Google Ad Words campaign, we are all over it - like white on rice. (Is that phrase still cool with the kids?) Whether that be increasing our clients click-thru-rates, conversion rates or quality score, we get pretty...
Phishing Scams – Don’t Take the Bait
Phishing is a term for putting out bait and is a way for criminals to trick employees within a company or individuals into providing sensitive data. They are after your personally identifiable information like banking logins, credit card details and passwords....
Three Ways to Increase Your Quality Score (And Why It’s Low!)
Google Ad Words Quality Score Ahh, the famous quality score. In previous blog posts, we've mentioned we are just obsessed with quality score in our Google Ad Words accounts. Among other factors, of course, we watch and improve quality score around the clock because...
How Many Keywords Should Each Ad Group Have? (You’ll be Surprised.)
I'm sure that every one of us at some point has been told- "less is more"; or, "simplicity is key." And while this certainly applies to many walks of life, there is a never ending debating of whether this ideology applies to a well built Google Ad Words campaign. The...
How to Use the Google Ad Words Search Terms Report (and how it boosts your ad dollars)
Driving the highest quality traffic to your Google Ads is likely one of your top priorities when considering the goals of your online advertising campaigns. And if it isn't, it certainly should be. We have seen clients with pre-existing Google Ad Word campaigns...
AdWords Match Types: Why Keyword Match Types in Google Ad Words Matter
In a simple world, we could start up our Google AdWords account, write some great ads and choose our best keywords to get our campaigns rolling.But, in the world of Google Ad Words and PPC, it never really is that simple. To add to the never ending list of campaign...
Blogging for Fun and Profit
Blogging For Fun Are you thinking of starting a blog for fun or profit? The art of blogging is alive and well and continues to trend for farm-to-table restaurants and home cooks sharing their fav recipes. If you like sharing recipes, open an account with Pinterest – a...
Building a Website for Google Ad Words
Last week, we talked about building landing pages for your Google Ad Words campaigns. But what if you're not quite ready to build a bunch of landing pages for your online ads? We get it. While specific landing pages for your ad groups should be something to work...
3 Tips for Online Business Success
Are you planning to launch a new site or redesign your old one? Online business is exhilarating, even given the frustrations of today’s technology. Updates, new trends, and shifting lifestyles pose challenges to business owners trying to keep pace on the world wide...
Where to find free content for your website
Squirrel! The above video is a free Pixabay download from user Klimkin. Are you searching for free content for your website or blog? If you...
Do I need a landing page for my Google Ad Words campaigns?
Do I need a landing page for my Google Ad Words campaigns? Let's just get it out there first. What the heck is a landing page? Simply put, a landing page is one web page, created specifically for a sole advertising purpose such as one ad, one campaign, one product,...
Branding Your Business – Consistency is Key
Branding is linked to marketing and includes your business name, slogan, logo and colour palette. Branding is an attention-grabbing profile, and critical for cutting through online noise to place you ahead of your competitors. In order to be effective, branding must...
Building Negative Keyword Lists
Negative keyword lists are as important to your Google Ad Words campaign as a well built keyword list. Often an overlooked step in PPC management, negative keyword lists can not only elevate the ROI of your Google AD Words campaigns, but actually stop you from...
5 Ways to Quick-Start Your Business
1. Start with a Great Idea You know what you are passionate about. Entrepreneurs are well known for working hard at what they love but on their own schedules. Sketch out a strategy outline to solidify the viability of your idea. Give yourself a launch date and stick...
Why Contractors Need A Website
Building Trust If you are a skilled tradesperson working as an entrepreneur, you will benefit from having a website that showcases your talent. Websites reflect professionalism and allow you to attract new customers by legitimizing your business. Finding new leads can...
Why build a social media following?
Build Loyalty New customers are important, but repeat customers build a foundation for entrepreneurs in the form of solid financial statements and profit gain. Customer retention and loyalty are inexorably linked. When you have social media followers, you have time to...
Intellectual Property Rights – Three ways to protect your idea
Surprisingly, one main reason entrepreneurs resist their creative urge to start a business is the feeling that once their fantastic idea goes public, it will be stolen. Intellectual property thieves certainly abound but there are ways to protect your idea before,...
Top 5 Ways to Protect Your Info from Phishing Attacks
What is phishing? Phishing is a fraudulent attempt to steal sensitive data like credit card numbers and login credentials. Phishing entities disguise themselves as authentic websites in order to deceive users into installing malware or revealing sensitive information....
Why You Should Write a Company Blog
FAQ – Customer Courtesy and Engagement SEO – Internal linking Marketing – Drive Traffic to Your Site Customer Service: One of the best ways to address an expanded FAQ is through blogging. FAQ style blogs are full of relevant information and can save you and...
Top-Of-Mind Awareness (TOMA) and how to use it.
Top-of-mind awareness (TOMA) is the brand that immediately comes to a customer’s mind when thinking of a specific product. This is exactly the way you want your customers to think because TOMA means they are most likely to buy from you. When you concentrate on...
How to Identify Your Target Market
What is a target market? In a nutshell, your TM is your customer base once they become aware of your products or services. Further explained, your TM is the targeted set of customers identified by demographics, psychographics (internal attitudes and values) and buying...
Hooray for entrepreneurs!
Entrepreneurs, we salute you! We know you work hard and have made some sacrifices over the years to establish your business. Starting your own business is not for the faint of heart, and you’ve had to overcome a measure of fear and the monotonous stability of working...
Be Clear
Clear about what? What You Do Where You Are How to Reach You - Contact Information When You Are Open for Business Have you ever spent (too much) time on a website because you finally found the perfect contractor but can’t find their phone number? You search their...
Why Video Rocks Web Design
Videos are the newest trend in website publishing Video Is Trending for Online Business We all know how hard it is to keep up to the...
Pinterest for Business
What is Pinterest? “The World’s Catalog of Ideas” Pinterest is a visual discovery site that allows users to share and “pin” images to their boards and a great marketing platform for businesses. Easy to navigate, Pinterest invites user engagement from the moment you...
Great Photos mean Great Business
Why High Quality Images Are Important for Business First impressions really do count when it comes to website building. Quality images create the best user experience possible as you introduce your business to the online world. Your customers will connect the quality...
Sponsored Content – Does it work?
What is sponsored content? In a nutshell, sponsored content is content marketing. Written as an article in an online publication, they read like editorial content but are paid for by a sponsor, or advertiser. A sponsor’s goal is to gain the attention of readers to...
Logos and how to use them
Logos and Business Identity Your logo is a symbol that identifies your product or service. With reams of information and image overload now expanding our sight-line, it is hard at times to put basic information in a ‘nutshell’. Yet, that is what your logo must do so...
Top 10 Reasons for Buying Online Ads – part 1
Online advertising connects your customers to you and helps you establish an accurate web presence. Online ads boost SEO, complete your branding strategy and are cost effective.
Top 10 Reasons for Buying Online Ads – part 2
Online ads improve the visibility of your brand, products and services. Beyond visibility, they help you adapt and evolve your business parallel to new technologies. Building trust through branding and keeping pace with generational buying trends, is the new...
How to write a Business Plan Part 2
(Just in case you missed it, here is Part 1) What we will cover: Sales and Marketing Summary Business Operations Section Financial Information Final Statement Sales and Marketing: In this section, you will focus on your strategy for reaching your customers and how to...
How to write a Business Plan – Part 1
You will design and write: An Amazing Title Page Your Executive Summary Business Description The Marketplace Section Sales and Marketing Summary Business Operations Section Financial Information Why write a business plan? Three big reasons. Your plan is proof that...
Keeping Websites up to Date
Websites Need Maintenance! Current website content is absolutely vital for Google SEO. In other words, old content fades away in search engine land, leaving the path clear for your competitors. Now that you have your website built, you can just sit back and watch the...
Title Tags and Meta Descriptions for SEO and How to Write Them
What are title tags and meta descriptions? Title tags are HTML elements unique to each web page and are displayed in search engine results. Title tags are displayed on the search engine results page, and when clicked, take the viewer directly to your web page. They...