Articles

Phishing Scams – Don’t Take the Bait

Phishing Scams – Don’t Take the Bait

Phishing is a term for putting out bait and is a way for criminals to trick employees within a company or individuals into providing sensitive data. They are after your personally identifiable information like banking logins, credit card details and passwords....

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3 Tips for Online Business Success

3 Tips for Online Business Success

Are you planning to launch a new site or redesign your old one? Online business is exhilarating, even given the frustrations of today’s technology. Updates, new trends, and shifting lifestyles pose challenges to business owners trying to keep pace on the world wide...

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5 Ways to Quick-Start Your Business

5 Ways to Quick-Start Your Business

1. Start with a Great Idea You know what you are passionate about. Entrepreneurs are well known for working hard at what they love but on their own schedules. Sketch out a strategy outline to solidify the viability of your idea. Give yourself a launch date and stick...

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Why You Should Write a Company Blog

Why You Should Write a Company Blog

FAQ – Customer Courtesy and Engagement SEO – Internal linking Marketing – Drive Traffic to Your Site   Customer Service: One of the best ways to address an expanded FAQ is through blogging. FAQ style blogs are full of relevant information and can save you and...

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How to Identify Your Target Market

How to Identify Your Target Market

What is a target market? In a nutshell, your TM is your customer base once they become aware of your products or services. Further explained, your TM is the targeted set of customers identified by demographics, psychographics (internal attitudes and values) and buying...

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Hooray for entrepreneurs!

Hooray for entrepreneurs!

Entrepreneurs, we salute you! We know you work hard and have made some sacrifices over the years to establish your business. Starting your own business is not for the faint of heart, and you’ve had to overcome a measure of fear and the monotonous stability of working...

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Be Clear

Be Clear

Clear about what? What You Do Where You Are How to Reach You - Contact Information When You Are Open for Business Have you ever spent (too much) time on a website because you finally found the perfect contractor but can’t find their phone number? You search their...

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All About Native Advertising

All About Native Advertising

In a Nutshell: Native Advertising is Paid Content Content is King, and when advertising publishers and business owners collaborate by offering interesting and beneficial information to the public, engagement happens (share, engage and react), and that’s the end goal....

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Great Photos mean Great Business

Great Photos mean Great Business

Why High Quality Images Are Important for Business First impressions really do count when it comes to website building. Quality images create the best user experience possible as you introduce your business to the online world. Your customers will connect the quality...

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Sponsored Content – Does it work?

Sponsored Content – Does it work?

What is sponsored content? In a nutshell, sponsored content is content marketing. Written as an article in an online publication, they read like editorial content but are paid for by a sponsor, or advertiser. A sponsor’s goal is to gain the attention of readers to...

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Logos and how to use them

Logos and how to use them

Logos and Business Identity Your logo is a symbol that identifies your product or service. With reams of information and image overload now expanding our sight-line, it is hard at times to put basic information in a ‘nutshell’. Yet, that is what your logo must do so...

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How to write a Business Plan Part 2

How to write a Business Plan Part 2

(Just in case you missed it, here is Part 1) What we will cover: Sales and Marketing Summary Business Operations Section Financial Information Final Statement Sales and Marketing: In this section, you will focus on your strategy for reaching your customers and how to...

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Keeping Websites up to Date

Keeping Websites up to Date

Websites Need Maintenance! Current website content is absolutely vital for Google SEO. In other words, old content fades away in search engine land, leaving the path clear for your competitors. Now that you have your website built, you can just sit back and watch the...

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The SEO Benefits of WordPress

The SEO Benefits of WordPress

WordPress - Your SEO friendly CMS Good SEO (search engine optimization) practices improve the online visibility of your new website. If you are using WordPress for your CMS (content management system) you have an advantage. WordPress is a strong platform for SEO...

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Website Maintenance for Business

Website Maintenance for Business

Expect stuff to break! A website can be compared to a brick-and-mortar store. One day, you need to replace a broken window, the next day the POS isn’t working. There’s a tear in the showroom carpet that needs repairing, and your shelving needs updating. Okay, we get...

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What does it cost to build a website?

What does it cost to build a website?

So, you want a new website? That’s great! Considering the potential for business exposure, you have made a good decision. Profit expansion is your new possibility, but, what are the costs? The do-it-yourself way The best way to price out your do-it-yourself website,...

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Keywords in Content

Keywords in Content

With keywords, you can find out what people are searching for, then use those keywords in your online content to lead customers to your store. By writing content around these popular keywords, you will rank higher in search engine listings. The importance of using...

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A New Year Begins

A New Year Begins

A new year begins! Last year, thanks to the convenience and comforts of online shopping, (according to Huffingpost Canada), retail stores sold 17% less while online shopping rose by 31%. Lower prices offered by e-commerce remain attractive, and while personal debt...

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Choose a Canadian .ca domain name.

Choose a Canadian .ca domain name.

Buying a domain name is one of the first decisions you will make on your new e-commerce adventure. Although there are several domain name extensions to choose from, you may want to stick with our tried and true Canadian .ca designation. We’ll tell you why. Only...

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Current website content = SEO

Current website content = SEO

Websites Need Maintenance Current, relevant website content is absolutely vital for Google SEO. In other words, old content fades away in search engine land, leaving the path clear for your competitors. Now that you have your website built, you can just sit back and...

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Content for Your New Website

Content for Your New Website

Every time we receive a new order, the web department goes wild with helium balloons, party horns and confetti. Well, not really, but what we want to say, is welcome to the world of e-commerce! We are excited you chose us to build your new website! Collecting content...

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