Client Overview
Client: Irrigation & Landscape Company Penticton
Industry: Irrigation & Landscape Construction
Objective: The objective of this SEM program is to generate leads to Irrigation & Landscape Construction mainly through the form of phone calls & traffic to their website.
Challenges
The company faced several issues:
1. Low Online Visibility: Their website wasn’t ranking well for relevant keywords.
2. High Competition: Competing in a crowded market with established players.
3. Limited Brand Awareness: Needed to build trust and recognition as a new business.
Solution
Search Engine Marketing (SEM)
Our agency implemented a targeted SEM strategy, including:
Keyword Research
Identified high-volume, low-competition keywords.
Ad Creation and Optimization
Developed engaging Google Ads, focused on their unique services.
Bid Management
Used strategies like Target CPA to maximize ad efficiency.
Performance Tracking
Monitored and analyzed campaign performance using tools to make data-driven adjustments.
