Invest in Brand Awareness in 2021

Invest in Brand Awareness in 2021

When people advertise online clicks and conversions are often top of mind. These are tangible and easy to understand metrics that provide proof people are interested in your company or brand but clicks and conversions are not everything. Brand recognition and...
To Hashtag or not to Hashtag… That is the Question!

To Hashtag or not to Hashtag… That is the Question!

The hashtag (#), a relatively recent addition to the Oxford English Dictionary, has quickly become one of the most well-used social media terms out there. But what is a hashtag and how can you use it effectively across your social media?! First coined on Twitter back...
Don’t Search For Your Own Google Ads: Here’s Why

Don’t Search For Your Own Google Ads: Here’s Why

Starting a Google Ads campaign can be an exciting time for business owners. Generating more traffic and leads with strong online advertising is the name of the game, and most business owners can’t wait to see the results of their Google Ads. But, far too often we hear...
Which Social Media Platform is best for your Business?

Which Social Media Platform is best for your Business?

We live in an online world full of ways to connect online and it seems like there is a social media platform for just about everything and everyone. It can be difficult to decipher what to post on each platform, which platforms will work best for your company, and how...
Targeting on Facebook… How does it work and is it accurate?

Targeting on Facebook… How does it work and is it accurate?

One of the best things about marketing on Facebook, both through Facebook ads and boosted posts is the ability to target the people that you want to connect with most. Facebook has integrated detailed targeting features to ensure that the money you spend is only spent...