In the ever-evolving world of digital marketing, Google Ads remains a cornerstone strategy for businesses looking to enhance their online presence.But with multiple Google Ads networks available, it can be challenging to determine which is best for your business. In...
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
One of the most common questions we get when we are helping clients with Meta Advertising (Facebook and Instagram) is “What is a Meta Business Portfolio?” Previously known as Meta Business Manager, a Meta Business Portfolio is your one-stop shop for all Meta...
In today's digital age, online reviews wield tremendous influence over consumer decisions. Among the plethora of platforms available, Google Reviews stand out as a crucial factor in shaping a business's reputation and visibility. Positive reviews not only build trust...
We know a quality score exists for Google ads (you can read more here: About Quality Score), but does a quality score exist for your website? The question of whether Google utilizes a website quality score as part of its organic search ranking algorithm has been a...
Do you feel like your business’s online presence is lacking? If so, you’re not alone. Many businesses struggle to make the most of their Google My Business Page (GMBP) and are missing out on a great opportunity to connect with potential customers. In this article,...
Google Search Engine Optimization or SEO is a critical part of digital marketing. Since Google is the most used search engine and receives over 99,000 searches per second on any given day, it’s crucial for businesses to achieve the highest possible rankings in order...
If you want your website to rank highly on search engine results pages, you need to optimize it for search engine optimization (SEO). By taking some specific steps to improve your website's SEO, you can increase your chances of appearing higher up on search engine...
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Most people know that Google is the world’s most popular search engine, but what many people don’t realize is that Google also offers a business listing service called Google Business Profile (formerly known as Google My Business). A Google Business Profile can help...
Google Ad Grants is a program that provides free online advertising to qualified non-profit organizations and charities. $329 per day, $10,000 per month, $120,000 per year. It sounds too good to be true, but it is real. If you are a not-for-profit or charity in...
It's a scary situation when you find that your business' online existence has been grounded. There are two kinds of suspensions, a "soft" suspension and hard one. A “soft” suspension marks your business as suspended, but you still show up in search results. It...