One of the most common questions we get when we are helping clients with Meta Advertising (Facebook and Instagram) is “What is a Meta Business Portfolio?” Previously known as Meta Business Manager, a Meta Business Portfolio is your one-stop shop for all Meta...
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
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Anything can be reviewed from café sandwiches to clothing or job postings. With an easy tap on a mobile device, reviews can be starred from the infamous one to fab five. If you’re posting, be kind but honest (we know you are). If you’re an entrepreneur with your eye...
How engaged are you in launching a professional website? For many industries, a website is the main entrance for new and established customers. While we wait for commerce and lifestyles to progress into a new normal, there are steps you can take now in our current...
Improve your SEO with Backlinks As if there wasn’t enough to add to SEO best practices, we want to touch on backlinks. Okay, no- we really want to dive into backlinks, because they are just that important. As a leading multimedia agency, we work around the clock to...
Mistakes in Google AdWords Aren't Always Obvious We all make mistakes with Google Ad Words. Seriously, all of us. It's a tricky platform to navigate around, let alone optimize. Generating steady revenue from Google AdWords is entirely possible (ask our clients!) - but...
If we had a dollar for every time we said or heard “keyword” in the Infotel office, our boss might have a hard time getting us to show up for work. (Sorry.) There’s a reason though. Keywords are the absolute fundamentals of great SEO & SEM practices. They are the...