Facebook ads, we see them every day! Sometimes we notice them and sometimes we don’t. Some catch our attention and some we scroll past without a second look. There are a number of different styles of Facebook ads, and they can be used to highlight or prioritize...
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
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Custom websites create a personalized experience for your audience. Customization sets you apart from your competitors and makes you look unique, which means your online persona is honest and professional. You can choose your own set of branding colours, fonts and...
Throughout the pandemic, consumers embraced online shopping as never before, creating an uptick in the opening of new online stores, and this trend has continued to advance rapidly.
You have spent time cultivating the perfect ad for Facebook – you have dialed in your audience, set up the ideal budget, and you have created fabulous brand-specific artwork – now it is time to launch your ad! Excitement runs through your fingers as you press...
When people advertise online clicks and conversions are often top of mind. These are tangible and easy to understand metrics that provide proof people are interested in your company or brand but clicks and conversions are not everything. Brand recognition and...
In our last ‘Facebook-centric’ blog we discussed all of the different types of campaign ad objectives and ad types available to you. Now let us discuss the different formats of Facebook ads you can utilize and how they can be used best! You can use many of these...
Facebook ads are not all created equal! As with most marketing, there is no one size fits all solution. Every business will have its own goals and objectives but Facebook has an ad type t will work for every company. Facebook has classified its ads into three...
The hashtag (#), a relatively recent addition to the Oxford English Dictionary, has quickly become one of the most well-used social media terms out there. But what is a hashtag and how can you use it effectively across your social media?! First coined on Twitter back...
We’re really big believers in building reputable backlinks here. And we’re not the only ones. Online marketers across the globe recognize the absolute importance of building strong backlinks into their SEO strategy. Backlinks DO boost your SEO- organically, and for...
We live in an online world full of ways to connect online and it seems like there is a social media platform for just about everything and everyone. It can be difficult to decipher what to post on each platform, which platforms will work best for your company, and how...
Anything can be reviewed from café sandwiches to clothing or job postings. With an easy tap on a mobile device, reviews can be starred from the infamous one to fab five. If you’re posting, be kind but honest (we know you are). If you’re an entrepreneur with your eye...