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What are Negative Keywords? (Hint: They’re Essential)
Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn't go over is...
Responsive Search Ads Will Change Your PPC Game
If there is a way to increase the success of a Google Ad Words campaign, we are all over it - like white on rice. (Is that phrase still cool with the kids?) Whether that be increasing our clients click-thru-rates, conversion rates or quality score, we get pretty...
Phishing Scams – Don’t Take the Bait
Three Ways to Increase Your Quality Score (And Why It’s Low!)
Google Ad Words Quality Score Ahh, the famous quality score. In previous blog posts, we've mentioned we are just obsessed with quality score in our Google Ad Words accounts. Among other factors, of course, we watch and improve quality score around the clock because...
How Many Keywords Should Each Ad Group Have? (You’ll be Surprised.)
I'm sure that every one of us at some point has been told- "less is more"; or, "simplicity is key." And while this certainly applies to many walks of life, there is a never ending debating of whether this ideology applies to a well built Google Ad Words campaign. The...
How to Use the Google Ad Words Search Terms Report (and how it boosts your ad dollars)
Driving the highest quality traffic to your Google Ads is likely one of your top priorities when considering the goals of your online advertising campaigns. And if it isn't, it certainly should be. We have seen clients with pre-existing Google Ad Word campaigns...
AdWords Match Types: Why Keyword Match Types in Google Ad Words Matter
Blogging for Fun and Profit
Blogging For Fun Are you thinking of starting a blog for fun or profit? The art of blogging is alive and well and continues to trend for farm-to-table restaurants and home cooks sharing their fav recipes. If you like sharing recipes, open an account with Pinterest – a...
Building a Website for Google Ad Words
3 Tips for Online Business Success
Are you planning to launch a new site or redesign your old one? Online business is exhilarating, even given the frustrations of today’s technology. Updates, new trends, and shifting lifestyles pose challenges to business owners trying to keep pace on the world wide...