Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
How to create a great small business website: 10 essential steps
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Why Video is an Essential Element of Your Business Website
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
Is search engine optimization worth it?
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Is search engine optimization worth it?
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Maximize Your Facebook Ads: A Guide to Video and Carousel Ads
Facebook ads, we see them every day! Sometimes we notice them and sometimes we don’t. Some catch our attention and some we scroll past without a second look. There are a number of different styles of Facebook ads, and they can be used to highlight or prioritize...
The Power of Visuals: Leveraging Photographs and Videos in Social Media and Search Engine Marketing
In the fast-paced world of digital marketing, capturing your audience's attention is crucial.Visual content, such as photographs and videos, plays a pivotal role in engaging users and driving conversions. In this article, we'll explore how to effectively use visual...
What is a Meta Business Portfolio?
One of the most common questions we get when we are helping clients with Meta Advertising (Facebook and Instagram) is “What is a Meta Business Portfolio?” Previously known as Meta Business Manager, a Meta Business Portfolio is your one-stop shop for all Meta...
8 Easy Steps to more Google Reviews
In today's digital age, online reviews wield tremendous influence over consumer decisions. Among the plethora of platforms available, Google Reviews stand out as a crucial factor in shaping a business's reputation and visibility. Positive reviews not only build trust...
Unlocking Success: The Essential Small Business Marketing Needs Assessment
In today's digital age, where every click counts and every impression matters, small businesses are continually seeking ways to stand out in a crowded marketplace. With the rise of online commerce and digital interaction, the need for a strong marketing strategy has...
Google’s Website Quality Score: Your Questions Answered
We know a quality score exists for Google ads (you can read more here: About Quality Score), but does a quality score exist for your website? The question of whether Google utilizes a website quality score as part of its organic search ranking algorithm has been a...
Crafting Engaging Content for GMBP Posts
Do you feel like your business’s online presence is lacking? If so, you’re not alone. Many businesses struggle to make the most of their Google My Business Page (GMBP) and are missing out on a great opportunity to connect with potential customers. In this article,...
Five Ways to Generate Income With Your Blog
Bloggers often wonder how they can turn their words into cash. If you have a knack for writing and own a blog or website, there are a few methods you can try to start generating an income. By Incorporating Advertisements Affiliate Marketing Links Brand Partnerships...
How to Optimize Search Engine Results
If you want your website to rank highly on search engine results pages, you need to optimize it for search engine optimization (SEO). By taking some specific steps to improve your website's SEO, you can increase your chances of appearing higher up on search engine...