One of the most common questions we get when we are helping clients with Meta Advertising (Facebook and Instagram) is “What is a Meta Business Portfolio?” Previously known as Meta Business Manager, a Meta Business Portfolio is your one-stop shop for all Meta...
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
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In our last ‘Facebook-centric’ blog we discussed all of the different types of campaign ad objectives and ad types available to you. Now let us discuss the different formats of Facebook ads you can utilize and how they can be used best! You can use many of these...
Facebook ads are not all created equal! As with most marketing, there is no one size fits all solution. Every business will have its own goals and objectives but Facebook has an ad type t will work for every company. Facebook has classified its ads into three...
The hashtag (#), a relatively recent addition to the Oxford English Dictionary, has quickly become one of the most well-used social media terms out there. But what is a hashtag and how can you use it effectively across your social media?! First coined on Twitter back...
Starting a Google Ads campaign can be an exciting time for business owners. Generating more traffic and leads with strong online advertising is the name of the game, and most business owners can’t wait to see the results of their Google Ads. But, far too often we hear...
We’re really big believers in building reputable backlinks here. And we’re not the only ones. Online marketers across the globe recognize the absolute importance of building strong backlinks into their SEO strategy. Backlinks DO boost your SEO- organically, and for...
We live in an online world full of ways to connect online and it seems like there is a social media platform for just about everything and everyone. It can be difficult to decipher what to post on each platform, which platforms will work best for your company, and how...
Anything can be reviewed from café sandwiches to clothing or job postings. With an easy tap on a mobile device, reviews can be starred from the infamous one to fab five. If you’re posting, be kind but honest (we know you are). If you’re an entrepreneur with your eye...
The current unprecedented trend toward eCommerce leaves some of us shaking our heads as to where to start. It’s no small task moving your entire inventory online, but WooCommerce may be the solution you’re looking for, and we are here to help. WooCommerce is an open...
Thirty years of retail success in Penticton brings these creative entrepreneurs full circle into the age of eComm. We soft-launched their e-Comm store with over half a million products while updates continue to file in, and we fine tune their POS to make user...
How engaged are you in launching a professional website? For many industries, a website is the main entrance for new and established customers. While we wait for commerce and lifestyles to progress into a new normal, there are steps you can take now in our current...