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Elevate your Social Media for 2020!
New year, new you? The new year brings a fresh start and a new perspective for many; translate this feeling into a successful and effecting social media marketing strategy! We have put together our top five tips that you should use to step up your online game and...
How Much Should I Bid on Keywords? (Yeah- There’s Math Involved.)
Bidding Strategies for Google Ad Words The beauty of a manual bidding strategy within Google Ad Words is the control you are given over where your budget goes- down to the keyword. That's why Infotel Multimedia strongly prefers to use a manual bidding strategy, over...
Do you need to post holiday greetings on your Business Social Media?
A seasonal greeting can elevate your social media but don’t overthink it! During this very busy holiday season, it can be stressful for brands and businesses to keep up with their social media (Facebook, Twitter, Instagram, etc.) regardless of the industry that they...
Facebook Ads on Hot-Topic Issues. How do you do it?
Be authorized to run ads about social and political issues on Facebook. In the last few years, particularly since the last election in the United States (2016), Facebook has vastly changed the requirements for advertisers who would like to put money behind boosted...
Google Ad Words On a Budget
Google Ad Words on a Budget Can it be done? We get it. Google Ad Words can be expensive at times. The cost can sometimes put people off of considering PPC for their advertising mix, especially when you're unclear of what the ROAS will actually be. Why Can Google Ad...
Why you need an active Facebook Business Page!
Funny Things Searched for on Google
Yes, People Actually Searched These on Google Remember how we covered the insanely useful tool "Search Term Query Report" in last months blog posts? If you haven't read it, you really should - if you want to make the best money out of your advertising campaign. The...
PPC Fraud: What It Is, And How It’s Costing You Money
PPC Fraud: What It Is, And How It's Costing You Money The Rise of Pay-Per-Click Marketing In order to understand why anyone in their right mind would undertake PPC fraud, we have to understand the rise of pay-per-click marketing. And it's a big rise. PPC marketing has...
What are Negative Keywords? (Hint: They’re Essential)
Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn't go over is...
Responsive Search Ads Will Change Your PPC Game
If there is a way to increase the success of a Google Ad Words campaign, we are all over it - like white on rice. (Is that phrase still cool with the kids?) Whether that be increasing our clients click-thru-rates, conversion rates or quality score, we get pretty...