We know a quality score exists for Google ads (you can read more here: About Quality Score), but does a quality score exist for your website? The question of whether Google utilizes a website quality score as part of its organic search ranking algorithm has been a...
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I'm sure that every one of us at some point has been told- "less is more"; or, "simplicity is key." And while this certainly applies to many walks of life, there is a never ending debating of whether this ideology applies to a well built Google Ad Words campaign. The...
Driving the highest quality traffic to your Google Ads is likely one of your top priorities when considering the goals of your online advertising campaigns. And if it isn't, it certainly should be. We have seen clients with pre-existing Google Ad Word campaigns...
In a simple world, we could start up our Google AdWords account, write some great ads and choose our best keywords to get our campaigns rolling.But, in the world of Google Ad Words and PPC, it never really is that simple. To add to the never ending list of campaign...
Blogging For Fun Are you thinking of starting a blog for fun or profit? The art of blogging is alive and well and continues to trend for farm-to-table restaurants and home cooks sharing their fav recipes. If you like sharing recipes, open an account with Pinterest – a...
Negative keyword lists are as important to your Google Ad Words campaign as a well built keyword list. Often an overlooked step in PPC management, negative keyword lists can not only elevate the ROI of your Google AD Words campaigns, but actually stop you from...
Building Trust If you are a skilled tradesperson working as an entrepreneur, you will benefit from having a website that showcases your talent. Websites reflect professionalism and allow you to attract new customers by legitimizing your business. Finding new leads can...
Build Loyalty New customers are important, but repeat customers build a foundation for entrepreneurs in the form of solid financial statements and profit gain. Customer retention and loyalty are inexorably linked. When you have social media followers, you have time to...
Surprisingly, one main reason entrepreneurs resist their creative urge to start a business is the feeling that once their fantastic idea goes public, it will be stolen. Intellectual property thieves certainly abound but there are ways to protect your idea before,...
What is a target market? In a nutshell, your TM is your customer base once they become aware of your products or services. Further explained, your TM is the targeted set of customers identified by demographics, psychographics (internal attitudes and values) and buying...
Entrepreneurs, we salute you! We know you work hard and have made some sacrifices over the years to establish your business. Starting your own business is not for the faint of heart, and you’ve had to overcome a measure of fear and the monotonous stability of working...