by Terra Winter | Jan 4, 2019 | Infotel Blog Posts, Marketing Tips, New Website Launches
Top-of-mind awareness (TOMA) is the brand that immediately comes to a customer’s mind when thinking of a specific product. This is exactly the way you want your customers to think because TOMA means they are most likely to buy from you. When you concentrate on...
by Terra Winter | Oct 24, 2018 | Marketing Tips, New Website Launches
What is a target market? In a nutshell, your TM is your customer base once they become aware of your products or services. Further explained, your TM is the targeted set of customers identified by demographics, psychographics (internal attitudes and values) and buying...
by Terra Winter | Oct 24, 2018 | Infotel Blog Posts, Marketing Tips, New Website Launches
Entrepreneurs, we salute you! We know you work hard and have made some sacrifices over the years to establish your business. Starting your own business is not for the faint of heart, and you’ve had to overcome a measure of fear and the monotonous stability of working...
by Terra Winter | Oct 6, 2018 | Infotel Blog Posts, Marketing Tips, Social Media Strategies, website building
Videos are the newest trend in website publishing https://infotelmultimedia.ca/wp-content/uploads/2017/09/Sunset-Lapse.mp4 Video Is Trending for Online Business We all know how hard it is to keep up to the constant change presented to us by technology, but this...
by Terra Winter | Mar 31, 2018 | Infotel Blog Posts, Marketing Tips, website building
What is Pinterest? “The World’s Catalog of Ideas” Pinterest is a visual discovery site that allows users to share and “pin” images to their boards and a great marketing platform for businesses. Easy to navigate, Pinterest invites user engagement from the moment you...
by Terra Winter | Feb 19, 2018 | Marketing Tips
What is sponsored content? In a nutshell, sponsored content is content marketing. Written as an article in an online publication, they read like editorial content but are paid for by a sponsor, or advertiser. A sponsor’s goal is to gain the attention of readers to...
