by Terra Winter | Aug 9, 2019 | Infotel Blog Posts, Marketing Tips
Branding is linked to marketing and includes your business name, slogan, logo and colour palette. Branding is an attention-grabbing profile, and critical for cutting through online noise to place you ahead of your competitors. In order to be effective, branding must...
by Alexandra Turner | Aug 8, 2019 | Infotel Blog Posts, Marketing Tips
Negative keyword lists are as important to your Google Ad Words campaign as a well built keyword list. Often an overlooked step in PPC management, negative keyword lists can not only elevate the ROI of your Google AD Words campaigns, but actually stop you from...
by Terra Winter | Jul 25, 2019 | Infotel Blog Posts, Marketing Tips
Building Trust If you are a skilled tradesperson working as an entrepreneur, you will benefit from having a website that showcases your talent. Websites reflect professionalism and allow you to attract new customers by legitimizing your business. Finding new leads can...
by Terra Winter | Jul 23, 2019 | Infotel Blog Posts, Marketing Tips
Build Loyalty New customers are important, but repeat customers build a foundation for entrepreneurs in the form of solid financial statements and profit gain. Customer retention and loyalty are inexorably linked. When you have social media followers, you have time to...
by Terra Winter | Jul 19, 2019 | Infotel Blog Posts, Marketing Tips
Surprisingly, one main reason entrepreneurs resist their creative urge to start a business is the feeling that once their fantastic idea goes public, it will be stolen. Intellectual property thieves certainly abound but there are ways to protect your idea before,...
by Terra Winter | Jan 4, 2019 | Infotel Blog Posts, Marketing Tips
Top-of-mind awareness (TOMA) is the brand that immediately comes to a customer’s mind when thinking of a specific product. This is exactly the way you want your customers to think because TOMA means they are most likely to buy from you. When you concentrate on...
