Facebook ads, we see them every day! Sometimes we notice them and sometimes we don’t. Some catch our attention and some we scroll past without a second look. There are a number of different styles of Facebook ads, and they can be used to highlight or prioritize...
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
One of the most common questions we get when we are helping clients with Meta Advertising (Facebook and Instagram) is “What is a Meta Business Portfolio?” Previously known as Meta Business Manager, a Meta Business Portfolio is your one-stop shop for all Meta...
In today's digital age, online reviews wield tremendous influence over consumer decisions. Among the plethora of platforms available, Google Reviews stand out as a crucial factor in shaping a business's reputation and visibility. Positive reviews not only build trust...
If you have spent any significant time online, you are no stranger to a variety of scams or suspicious activity that can be found across the world wide web. Whether it is a clickbait tile driving you to websites designed to collect your information, free downloads...
You have spent time cultivating the perfect ad for Facebook – you have dialed in your audience, set up the ideal budget, and you have created fabulous brand-specific artwork – now it is time to launch your ad! Excitement runs through your fingers as you press...
When people advertise online clicks and conversions are often top of mind. These are tangible and easy to understand metrics that provide proof people are interested in your company or brand but clicks and conversions are not everything. Brand recognition and...
In our last ‘Facebook-centric’ blog we discussed all of the different types of campaign ad objectives and ad types available to you. Now let us discuss the different formats of Facebook ads you can utilize and how they can be used best! You can use many of these...
Facebook ads are not all created equal! As with most marketing, there is no one size fits all solution. Every business will have its own goals and objectives but Facebook has an ad type t will work for every company. Facebook has classified its ads into three...
The hashtag (#), a relatively recent addition to the Oxford English Dictionary, has quickly become one of the most well-used social media terms out there. But what is a hashtag and how can you use it effectively across your social media?! First coined on Twitter back...
We live in an online world full of ways to connect online and it seems like there is a social media platform for just about everything and everyone. It can be difficult to decipher what to post on each platform, which platforms will work best for your company, and how...
One of the best things about marketing on Facebook, both through Facebook ads and boosted posts is the ability to target the people that you want to connect with most. Facebook has integrated detailed targeting features to ensure that the money you spend is only spent...