New year, new you?
The new year brings a fresh start and a new perspective for many; translate this feeling into a successful and effecting social media marketing strategy! We have put together our top five tips that you should use to step up your online game and ensure that your company finds success this year!
- Identify your goals and objectives
- Figure out your ideal audience
- Make sure your profiles are complete
- Post consistently
- Have fun with it
Identify your goals and objectives
Social media marketing is only as good as the strategy behind it. The first thing any brand or company should do is decide what they want to get from their social media. Are you focusing on brand awareness and name recognition? Do you want to direct more customers to your website? Or do you want to show off your products?
A focused goal can ensure you stay on track with your social media. Make sure your goal is measurable and attainable. We all want to shoot for the stars but the best way to guarantee success is small and manageable milestones. Not only will this keep you motivated to reach your ever-changing goals but it will also keep you from getting discouraged.
Figure out your ideal audience
Of course, you want to reach the broadest group of customers possible, who doesn’t!? But from a marketing standpoint, it is best to cater your content to your most desired client. There is a way to do this that will appeal to the people you want to reach the most without alienating the rest of your followers.
This can be done through a variety of different methods but one of the easiest is boosted posts and Facebook ads. By using these easy and cost-effective features you can post content catered to your wider client base and then push it out to your more preferred group.
Make sure your profiles are complete
Small details can make the world of difference and you want to make sure that you have given your current and potential customers everything they need to contact you. Whether this means filling out your open hours or making sure your phone number and email are filled.
Make it easy for your customers to find the information they need to contact you or stop by your bricks and mortar location. It is a simple step but can prevent a lot of frustration for both you and your client. You will avoid repetitive questions and your customers will find in much easier to reach you..
This is KEY! Whether you post once a day, three times a week, or once a week find a schedule that works for you and stick to it. You want to portray that you are an active, current company that wants people to engage with their content.
Having an engaging page filled with content specific to your company and industry can ensure that people will continue to return to your page. Check out our other blog ‘Why you need an active Facebook Business Page!‘ for more tips and tricks!
Have fun with it
Social media should be a fun way to show off your business’ personality. Stay professional but make sure that you are you. In a world with so much advertising noise, this is a way to reach your current and potential customers in a very human and accessible way. Post funny videos, ask questions, try our different styles of posts, and see what works for you!
How can we help?
Want to elevate your social media is 2020 but don’t know how or don’t have the time? Give us a call today and let us make sure you have the best year yet! Take a look at the products we offer and make 2020 the best year yet!