The Okanagan’s Best Local Business Directory!
HAVE YOU CREATED ENOUGH BRAND AWARENESS IN yOUR COMMUNITY?
Online ads improve the visibility of your brand, products and services. Beyond visibility, they help you adapt and evolve your business parallel to new technologies. Building trust through branding and keeping pace with generational buying trends, is the new foundation for successful business. Ask your sales rep how you can improve your profit margins, build branding and connect with consumers with online ads by InfoTel.ca.
Top 10 Reasons for Buying Online Advertising
Consumers can find your business.
You can have the most fantastic business on the planet, but if consumers don’t know you exist, or can’t find you, your business is dead in the water. Creating awareness to connect supply with demand is a function of online advertising. One of the principal ways consumers find products and services, is through search engines in local directories. When you place your online ads with us, your business is found by consumers throughout the entire Thompson-Okanagan region and beyond.
Your business is a reflection of you, and even though you may recruit advice from time to time, you know who you are and where you and your business are going. You have goals, and you have a mission. With online ads, you can creatively personalize your graphics to meet those goals. And with us, nothing goes into print until you approve the final design.
Feedback from online ad placements.
Efficient target marketing is the act of streamlining your online ads directly to your designated target. With online advertising, you can track the results of your ads to understand your customers and streamline the effectiveness of marketing strategies. Understanding your target market means you only spend money on advertising where there is definite interest.
Capture sales through remarketing.
Your customers may not click your banner ad the first time they see it, but with remarketing, the second or third time they see your logo or read your slogan, you remind them that you have a solution to their problem or the product they need. Online ads are your great reminder leading to more clicks and consumer sales.
Exposure on the region’s premier business directory.
When you place your online ad with InfoTel Multimedia, you expose your business to a platform experiencing 5 million business searches per year. With live web links, maps and local news, we help you develop your local online presence and profit from this exposure.
You can establish an accurate web presence.
We help you establish an accurate web presence through our network links and your business details such as address and contact numbers. An accurate web presence is important to meet Google’s specifications on listing accuracy and keyword content.
Online advertising is cost effective.
Online ads cost less than traditional advertising. Small businesses with limited resources can benefit by reaching millions of internet users and entrepreneurs can now advertise to a broader audience because of the rise in our online readership.
Design a professional image and gain trust.
Online ads place small and new businesses on the same playing field as large established businesses who enjoy mature branding and customer loyalty. Our experienced artists can design your ad to develop your professional image and gain the trust of your customers.
Online ads complete your branding strategy.
Combined with other forms of advertising such as radio, online display advertising completes your branding strategy. Given the potential for online readership, you can now fully develop your company’s image and products by tapping into the internet’s enormous market.
ADS STARTING AS LOW AS $50 WEEK
Frequently Asked Questions
Why should I brand my business ?
Branding creates recognition and loyalty. Branding projects the image (persona) of your business. Branding implies your business is established and reliable. Branding implies quality. Branding joins all your products under one recognizable brand.
Where on infotel.ca will my ads display?
LB1 – Positioned at the top of every infonews.ca page.
TB – Positioned to the right of the LB1 on every infonews.ca page.
MR1 – Positioned at the top and bottom of the homepage and at the bottom of every news story.
HMR1 – Displays on the homepage and on every news story page.
LB2 – Displays on the homepage and at the top of every news story.
MR3 – Displays on the homepage and at the top-right of every news story.
MR2 – Displays on the homepage and at the bottom of every news story.
HMR2 – Displays on the homepage and to the right of every news story.
See the image below for a better idea.
How many responses will I get from my Ad?
While we can’t predict how many people will actually click on your ad we do have a good idea how many will see it. iNFOtel.ca averages over 300,000 unique visitors every month.
What is Sponsored Content?
Otherwise known as Native Advertising, Sponsored Content/Business Spotlights are created by InfoTel Multimedia staff on behalf of an advertiser or sponsor. The content is created by a writer, who is not a member of the iNFOnews editorial staff. Sponsored content is presented in such a way as to make them clearly distinct from iNFOnews editorial content. Sponsored Content/Business Spotlights include a mandatory disclaimer stating that it was created on behalf of an advertiser or sponsor.
Sponsored Content Example
Sponsored Content is an article of general interest sponsored by a related business type.
Example: Article published it titled “Plant, prep, plan your way into spring”. The sponsor would be a local a local landscaping company.
Business Spotlight Example
Business Spotlights are articles of interest about a local business and/or products they offer and the article is sponsored by that business.
Example published is titled “Speed Safety Handling – Subaru”. The article is an interview with an Anthony’s Subaru salesman who speaks about the benefits of Subaru vehicles.
Both articles are promoted through an ad placed mid-story in every news article produced by iNFOnews. This ad links to the sponsored article.
See Example Ad Placement Below:
My ad isn't getting responses I'd hoped for. Can I change it up?
Yes, if you purchased 13 or more weeks worth of ads you get one free change – Our graphics professionals will work with you to figure out a new plan of attack. If you have booked less than 13 weeks an ad changed mid campaign will cost $75. Alternately, if you create your own ad/artwork, there will be no charge.
Do you supply the ad graphics?
Yes, our graphics department will create your ad for you based on your specifications.
How do I rebook my ad?
Talk to your rep. They’ll be more than happy to take care of that for you. Or just call 1(800) 599-5399
Can I create my own ad?
Absolutely. Just be sure that the final ad is delivered with the proper sizing and you’re good to go.
Is there a file size limit for ads?
Still need help?
Have a question that’s not answered here? Just email our fantastic customer support team here: email@example.com