What is Native Advertising?
In a nutshell: native advertising is paid content that is read online.
Content is still king, and when iNFOTEL and business owners collaborate by offering interesting and beneficial information to the public, engagement happens. High quality stock photographs are included in each article and can be chosen by the sponsor from our Adobe Stock account at no extra charge. We offer native advertising in two options; business spotlights and sponsored content.
Shining The Spotlight on You
Business spotlights are interview-based articles focused on a specific business that showcases their expertise. Business spotlights are individualized and unique, allowing business owners to inform and reach new customers. These articles are written by iNFOTEL MULTIMEDIA’s writers and run for three weeks on the iNFOnews.ca website. Contact us for more information.
Examples of business spotlights:
Sponsored Business Content that Informs and Enlightens
Sponsored content is written on popular topics not specific to one company but on the industry itself. The advertiser’s name is prominently displayed at the end of the article. They also receive a free Banner ad that is set strategically onto the same page. These articles tend to be based on the latest local issues and trends, and may offer how-to advice. These articles are written by iNFOTEL MULTIMEDIA’s writers and run for three weeks on the iNFOnews.ca website. Contact us for more information.
Examples of sponsored content:
Benefits of Native Advertising with iNFOnews
These articles are intended to generate engagement, and then to encourage consumers to take action. Everyone benefits from native advertising; advertisers and readers. These articles are not written as – and do not read like – ads. This promotes readership. Shareworthy articles with high-quality photographs promote your business’ products and services.
If you would like to explore native advertising, we invite you to contact us for options that match your business plans. We are a team of experienced sales reps, graphic artists, writers, website developers, SEO and SEM specialists, all passionate about our work and love sharing what we know with the business community.