iNFOnews.ca

Targeted Advertising in the Okanagan’s Best Local Business Directory
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Check Out These Numbers – 2,137,239 Sessions last month

Users Per Month

Based on March 2020.

Page Views/Month

Based on March 2020.

  • Returning Visitors 54.1% 54.1%
  • Mobile Visitors to Site 77.04% 77.04%
  • Desktop Visitors to Site (%) 11.66% 11.66%
  • Tablet Visitors to Site (%) 11.3% 11.3%
  • Female 64% 64%
  • Male 36% 36%

Make The Most of Your Advertising Dollars

  • 2,514,945 page views per month (last updated March 2020)
  • Returning Visitors 54%
  • Female Visitors 64% – Male Visitors 36%

Have You Created Enough Brand Awareness?

Online advertising improves the visibility of your brand, products and services. We are here to help you design your ad to be featured on iNFOnews.ca, a website with over 12 million local business searches per year. Your ads will build trust and target specific audiences. Ask us how you can improve your profit margins and connect with more consumers with online ads on iNFOnews.ca.

Top 10 Reasons for Buying Online Advertising

Consumers can find your business

You can have the most fantastic business on the planet, but if consumers don’t know you exist, or can’t find you, your business is dead in the water. Creating awareness to connect supply with demand is a function of online advertising. One of the principal ways consumers find products and services, is through search engines in local directories. When you place your online ads with us, your business is found by consumers throughout the entire Thompson-Okanagan region and beyond.

Make Your Website Known

We help you get the most out of your website through our network links and your business details such as address and contact numbers. An accurate web presence is important to meet Google’s specifications on listing accuracy and keyword content.

Your Online Ads Boost Search Engine Results

Don’t discount the power of targeted, paid advertising for commercial purposes. Online advertising boosts search engine optimization (SEO) through the use of relevant keywords and a link to your keyword-rich website content. We research the most relevant keywords for you to invest in so none of your advertising budget is wasted. With this boost in SEO, more customers will find your website.

Online ads are cost effective

Online ads cost less than traditional advertising. Small businesses with limited resources can benefit by reaching millions of internet users. Entrepreneurs can test new products and services to a broader audience. Did you know that every ad purchased also includes a business profile listing on iNFOnews.ca? Getting that listing gives your business more credibility in the eyes of search engines’ algorithms. This in turn drives a better ranking in search results and more customers finding out about you!

Design a professional image and gain trust

Online ads place small and new businesses on the same playing field as large established businesses who enjoy mature branding and customer loyalty. Our experienced artists will design your ad to develop your professional image and gain the trust of your customers.

Capture sales through remarketing

Your customers may not click your banner ad the first time they see it, but with remarketing, the second or third time they see your logo or read your slogan, you remind them that you have a solution to their problem or the product they need. Online ads are a great reminder leading to more clicks and consumer sales. 

We Give You Feedback from Online Ads

We help you track the results of your ads to understand your customers and streamline the effectiveness of your marketing strategies. Understanding your target market means you only spend money on advertising where there is definite interest. If you want to review the performance of your ad or website links, we provide detailed information for you, including how many times your links were clicked and where those interactions are coming from. Detailed analytics give you confidence that your ads are producing results.

More People are Getting Their News Online, and Seeing your Ad

When you place your online ad with iNFOTEL MULTIMEDIA, you expose your business to a local news audience that is growing every year. More and more people are checking out iNFOnews for entertainment, events, weather AND news – and that means more eyes on your ad. Once your customers find you, they access your contact information and website where purchases may be made.

Creative Control

Your business is a reflection of you, and even though you may recruit advice from time to time, you know who you are and where you and your business is going. You have goals, and you have a mission. We work with you to creatively personalize the graphics to meet those goals. You are in control – nothing goes into print until you approve the final design.

Online ads complete your branding strategy

Combined with other forms of advertising such as radio, online display advertising completes your branding strategy. Given the potential for online readership, you can now fully develop your company’s image and products by tapping into the internet’s enormous market.

Ads starting as low as $99/week

FAQs

Why should I brand my business?

Branding creates recognition and loyalty. Branding projects the image (persona) of your business. Branding implies your business is established and reliable. Branding implies quality. Branding joins all your products under one recognizable brand.

Where on INFOtel.ca will my ads display?
  • LB1 – Positioned at the top of every infonews.ca page.
  • TB – Positioned to the right of the LB1 on every infonews.ca page.
  • MR1 – Positioned at the top and bottom of the homepage and at the bottom of every news story.
  • HMR1 – Displays on the homepage and on every news story page.
  • LB2 – Displays on the homepage and at the top of every news story.
  • MR3 – Displays on the homepage and at the top-right of every news story.
  • MR2 – Displays on the homepage and at the bottom of every news story.
  • HMR2 – Displays on the homepage and to the right of every news story.

See the image below for a better idea.

How many responses will I get from my ad?

While we can’t predict how many people will actually click on your ad we do have a good idea how many will see it. iNFOTEL.ca averages over 1.2 million unique visitors every month.

What is sponsored content?

Otherwise known as Native Advertising, Sponsored Content/Business Spotlights are created by iNFOTEL MULTIMEDIA staff on behalf of an advertiser or sponsor. The article is created by a writer who is not a member of the iNFOnews editorial staff. The content in the article is presented in such a way as to make them clearly distinct from an iNFOnews story. Sponsored Content/Business Spotlights include a mandatory disclaimer stating that it was created on behalf of an advertiser or sponsor. Sponsored Content is an article of general interest, while a Business Spotlight article focuses specifically on one company’s product or service or special event.

My ad isn’t getting the response I hoped for. Can I change it up?

Yes, if you purchased 13 or more weeks’ worth of ads you get one free change – Our graphics professionals will work with you to figure out a new plan of attack. If you have booked less than 13 weeks an ad changed mid-campaign will cost $75. Alternately, if you create your own ad/artwork, there will be no charge.

Do you supply the ad graphics?

Yes, our graphics department will create your ad for you based on your  specifications.

How do I rebook my ad?

Talk to your rep. They’ll be more than happy to take care of that for you. Or just call 1(800) 599-5399

Is there a file size limit for ads?

Yes, the maximum height and width pixel dimensions as well as max kB size are listed in the ad legend here.Just click this link.

Still need help?

Have a question that’s not answered here? Just email our fantastic customer support team here: webdept@infotel.ca

Click here for printable version

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