What is Pinterest?

“The World’s Catalog of Ideas”

Pinterest is a visual discovery site that allows users to share and “pin” images to their boards and a great marketing platform for businesses. Easy to navigate, Pinterest invites user engagement from the moment you log in. You can register with Pinterest for a personal account, or business page. Globally, Pinterest is more popular with women, but those numbers are changing. Current polls show that more men are now using Pinterest for personal use and shopping via eCommerce. In fact, according to the Pinterest Blog, as of October 2016, 150 million people around the world use Pinterest every month, and 40 percent of new sign-ups are men. Log in and play around. Pinterest offers free registration and can be a fun way to market your products.

How Will Pinterest Benefit My Business?

You can create a business page to promote your products and services online. One of the benefits of a business page is that you get access to Pinterest analytics to track activity and streamline your marketing strategy. As your virtual storefront, Pinterest captures the attention of customers and allows them to buy without ever leaving the site. With their permission, you can send a product image directly to a subscriber’s inbox. When they click the image, they are taken to your page where they can have a look at your shop and purchase items. Make sure to include a description of your pin. You have 200 words for your summary, and this is the perfect spot for keyword rich content to boost SEO.

Read the business page then sign up to get started. It literally takes only a few seconds to sign up, then you can start uploading product images to drive online sales. If you don’t have a website up and running yet, we can help you get on board. Contact us and we will guide you through the exciting process of seeing your store launch online. And don’t forget to ask us about working a Pinterest feed on your site to boost sales and customer engagement. If you need help developing image content or management of your new Pinterest for Business page, we can help you with that too.