Search Engine Marketing That Brings Penticton’s Customers to You

Work with us to build online ad campaigns that help your business stand out.
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What is search engine marketing?

Search marketing includes search engine optimization (earning traffic through unpaid or free listings) and search engine marketing (buying traffic through paid search listings). While SEO is designed into the websites we build for local Penticton businesses, SEM is a custom advertising placement strategy designed specifically for your business. iNFOTEL can provide you with expertise to build an online SEM strategy that may include any of the following areas of investment:

  • Pay-Per-Click (PPC) Advertising
  • Search Engine Optimization (SEO)
  • Social Media Management
  • Content Marketing
  • Blogging
  • Video/YouTube Marketing
  • Google My Business Listing

Our search engine marketing (SEM) campaigns result in top online search results so customers in Penticton find you before your competitors.

Maximize Your Advertising Results in Penticton

SEM is an effective marketing strategy where purchased online ads boost your company’s visibility in online search results. We help you purchase advertising space from Google or Bing. Your ads are personalized with graphics and keywords; nothing goes online until you approve the final design. SEM allows you to move ahead of your competition and earn more profit along the way.

Consumers Can Find Your Business Online

You can have the best business in our city, but if customers can’t find you, your profits are dead in the water. These days the principal way consumers find products and services is through online search engines. Place your online ad budget with us, and your business will be found by more consumers in Penticton.

Low Cost and High Reach

Online ads cost less than traditional advertising. Small businesses with limited resources can benefit by reaching millions of internet users. Entrepreneurs can now advertise to a broader audience. SEM, combined with other forms of advertising such as InfoTel’s local business directory for Penticton, radio, and public display advertising, completes your branding strategy.

SEM Plans and Pricing

We can create the best SEM plan for your business and budget. Don’t worry about the logistics, because we have SEM specialists on staff that set up, manage, read and report the analytics back to you.

Frequently Asked Questions

Couldn't I just manage my own SEM campaign?
Sure you could. SEM however is for most people a painstaking and arduous task. We have people who like doing that sort of thing. Get them working for you.
Can you run SEM on a website built by someone other than iNFOTEL?
Yes. SEM however is most effective when the website has been optimized for search engines (SEO). SEO gets done on every website we create. We can check your site for you and let you know if it needs optimization. Websites built by someone other than iNFOTEL can be analyzed. If our SEO specialists determine that they can optimize your website with confidence, SEO can proceed.
Who writes the ads?
You will have as much input as you’d like and get final aproval on all ads. Once the campaign is underway we will be constantly tweaking your ads to optimize your results for every dollar spent.
Do I get access to the analytics?
We’ll send you monthly reports.
Can I do a week long campaign?
SEM campaigns should run for 3 months or more. It takes a week or two to finetune the campaign to deliver the right ads to the right customers at the right time. After that, just sit back and relax! We have manage the ongoing optimization for you to get even better results. We will manage the ongoing optimization for you to get even better results.
Can I take over my campaign?
If you wanted to continue your campaign at the end of the contract we can simply transfer it over to your own Google account.
Can I see some numbers?
Absolutely. We’ll put our SEM numbers up against anyone in the industry. You can download an actual report (with the specific company name removed for their privacy) directly from here: SEM-Sample-Report.pdf
How much should I be spending on SEM?

There is no simple answer to that question. It will depend on your business type and the amount of competition in the area you are operating your business. More competition means you’ll have to fight harder to come out on top of your competitors. Generally, the way Google ads work is that your chosen keyword (plumber, dentist, baker etc.) are up for auction to all those who are paying for google ads in the same geographical area as you. You can choose how much you’re willing to pay whenever a customer searches for that keyword and clicks your ad. This is your keyword’s maximum cost-per-click, or max CPC, bid amount. As long as your settings are set to pay more than your competition you will come out on top. 

The real trick is figuring out how much a certain keyword is worth in your area, finding out what your competition is willing to pay and then beating their bid. Then you need to try to understand how many potential customers are actually looking for the product or service you are providing and hit them with just enough ads to scoop them all up. If you offer to pay too much as a max CPC then your campaign will run out of funds before the month is over leaving potential customers on the table. 

If this all sounds tricky, it is. It’s about balance and testing – and then testing and tweaking some more. Our SEM pros monitor your campaign carefully and we send you monthly reports with detailed metrics showing how you are performing. 

So, how much should you be spending? The answer to that can only be given after testing your market. Generally, starting low and increasing the budget until the sweet spot is found between cost, market saturation and your business’s capacity.

Consumers in Penticton Are Searching for You Right Now

SEM Campaigns Bring Consumers to You
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