The quick version for busy sales people.
iNFOTEL MULTIMEDIA helps businesses with their Search Engine Marketing (SEM) campaigns. We take what can be a very complex process of placing ads that appear on Google, Bing or other search engines, for a business owner and manage this for you.
The 3 main videos below are intended to give you a bare-bones overview of the main points of how Google Ad Words works. We hope this will help you understand this powerful marketing tool. Chat with us for more information!
So, without further ado…
Next, familiarize yourself with the terminology that is commonly used when setting up a SEM campaign.
And finally – three ways SEM can help you increase traffic to your website and ultimately, increase your profits!
And Now in a Little Bit More Detail…
The Genius Of Google Adwords.
In just 9 minutes and 11 seconds you can have an understanding of the genius behind Google’s adword system. You’ll see how the bid and the quality score work together to determine the ad’s final placement. You might be surprised to find that the highest bid doesn’t guarantee the highest ad placement result.
What is the Google Display Network?
Google ads don’t just run in their search results. The Google Display Network allows clients to connect with customers with a variety of ad formats across the digital universe. This network spans over two million websites that reach over 90% of people on the Internet. It can help reach people while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile sites and apps.
Why are Keywords So Important?
Keywords are words or phrases that are used to match ads with the terms people are searching for.
Selecting high quality, relevant keywords for an advertising campaign can help you reach the customers you want, when you want.
Some common SEM questions are answered below. If you have a question that isn’t listed here, use the form at the bottom of this page to submit it and we’ll make sure to get it answered and posted here ASAP. You will also get an answer directly by email.
Frequently Asked Questions
Couldn't I just manage my own SEM campaign?
Can you run SEM on a website built by someone other than iNFOTEL MULTIMEDIA?
Who writes the ads?
Do I get access to the analytics?
Can I do a weeklong campaign?
Nope, sorry just 4, 6, 8 and 12 months.
Can I take over my campaign?
Can I see some numbers?
Absolutely. We’ll put our SEM numbers up against anyone in the industry. You can download an actual report (with the specific company name removed for their privacy) directly from here: SEM-Sample-Report.pdf
How much should I be spending on SEM?
There is no simple answer to that question. It will depend on your business type and the amount of competition in the area you are operating your business. More competition means you’ll have to fight harder to come out on top of your competitors. Generally, the way Google ads work is that your chosen keyword (plumber, dentist, baker etc.) are up for auction to all those who are paying for google ads in the same geographical area as you. You can choose how much you’re willing to pay whenever a customer searches for that keyword and clicks your ad. This is your keyword’s maximum cost-per-click, or max CPC, bid amount. As long as your settings are set to pay more than your competition you will come out on top.
The real trick is figuring out how much a certain keyword is worth in your area, finding out what your competition is willing to pay and then beating their bid. Then you need to try to understand how many potential customers are actually looking for the product or service you are providing and hit them with just enough ads to scoop them all up. If you offer to pay too much as a max CPC then your campaign will run out of funds before the month is over leaving potential customers on the table.
If this all sounds tricky, it is. It’s about balance and testing – and then testing and tweaking some more. Our SEM pros monitor your campaign carefully and we send you monthly reports with detailed metrics showing how you are performing.
So, how much should you be spending? The answer to that can only be given after testing your market. Generally, starting low and increasing the budget until the sweet spot is found between cost, market saturation and your business’s capacity.