The SEO Benefits of WordPress

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WordPress – Your SEO friendly CMS

Good SEO (search engine optimization) practices improve the online visibility of your new website. If you are using WordPress for your CMS (content management system) you have an advantage. WordPress is a strong platform for SEO because its user friendly built-in features.

  1. Title tags (page titles) are easy to create in WordPress. Titles are the first impression your page gets in search engine results, and important for ranking. You want to show up on the first page of Google results, so choose the words you know match your content and place your main keyword at the beginning of your title tag.We have already talked about keywords in content, but as a refresher, your keywords help customers quickly understand your main topic.
  2. A meta description is a short phrase that you see within the Google search results page. Meta descriptions are important because they can influence the searcher to click through to your website from search results or not. The more engaging and relevant the description, the more likely someone will click through on it. You can create unique descriptions within the WordPress dashboard to engage the interest of the audience. Yoast offers a free SEO plugin that is easy to use with advantageous SEO tips for your blog or website.
  3. You will need to generate a sitemap for great SEO, and WordPress makes this easy too. A sitemap is a list of pages on a website, often in chart form. From an SEO standpoint, sitemaps tell search engines about the content of the pages on your site and helps you get your pages indexed properly. Sitemaps speed up your ranking, especially for newbies. Once again, the Yoast SEO plugin allows you to easily generate your sitemap. Just go to SEO, XML Sitemaps then click to enable the plugin.
  4. When adding an image to your site, use the WordPress image optimization fields. Create engaging, relevant image titles and alternate text by typing into the appropriate fields. Image optimization drives traffic to your site and is one of the crucial steps to great SEO.

If you want more information on SEO tactics, fill out our contact form or call us at 1-800-599-5399 and ask for Pam. She’s our SEO guru, and she can give you the ‘what’s up’ in the SEO world. If you want to hire us to assist with your SEO management, would be delighted to help. Infotel Multimedia uses WordPress to build websites.

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