The first step was a new logo design – which reflected their name visually.
The next step was to design a site that emphasized colour – whether it was in the cabinets themselves or on the walls. Fresh and bold was what we heard. The site needed to be easy to navigate.
Working closely with the client, we chose site copy that would ensure the site ranked well in search engines. The next addition will be articles about recent project successes.
Spectrum’s owners are delighted with the results!