How to create a great small business website: 10 essential steps

How to create a great small business website: 10 essential steps

As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...

Why Video is an Essential Element of Your Business Website

Why Video is an Essential Element of Your Business Website

Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...

Is search engine optimization worth it?

Is search engine optimization worth it?

Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...

5 Ways to Quick-Start Your Business

5 Ways to Quick-Start Your Business

1. Start with a Great Idea You know what you are passionate about. Entrepreneurs are well known for working hard at what they love but on their own schedules. Sketch out a strategy outline to solidify the viability of your idea. Give yourself a launch date and stick...

How to Identify Your Target Market

How to Identify Your Target Market

What is a target market? In a nutshell, your TM is your customer base once they become aware of your products or services. Further explained, your TM is the targeted set of customers identified by demographics, psychographics (internal attitudes and values) and buying...

Hooray for entrepreneurs!

Hooray for entrepreneurs!

Entrepreneurs, we salute you! We know you work hard and have made some sacrifices over the years to establish your business. Starting your own business is not for the faint of heart, and you’ve had to overcome a measure of fear and the monotonous stability of working...

How to write a Business Plan Part 2

How to write a Business Plan Part 2

(Just in case you missed it, here is Part 1) What we will cover: Sales and Marketing Summary Business Operations Section Financial Information Final Statement Sales and Marketing: In this section, you will focus on your strategy for reaching your customers and how to...

Keeping Websites up to Date

Keeping Websites up to Date

Websites Need Maintenance! Current website content is absolutely vital for Google SEO. In other words, old content fades away in search engine land, leaving the path clear for your competitors. Now that you have your website built, you can just sit back and watch the...

What does it cost to build a website?

What does it cost to build a website?

So, you want a new website? That’s great! Considering the potential for business exposure, you have made a good decision. Profit expansion is your new possibility, but, what are the costs? The do-it-yourself way The best way to price out your do-it-yourself website,...