If we had a dollar for every time we said or heard “keyword” in the Infotel office, our boss might have a hard time getting us to show up for work. (Sorry.) There’s a reason though. Keywords are the absolute fundamentals of great SEO & SEM practices. They are the...
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn't go over is...
I'm sure that every one of us at some point has been told- "less is more"; or, "simplicity is key." And while this certainly applies to many walks of life, there is a never ending debating of whether this ideology applies to a well built Google Ad Words campaign. The...
In a simple world, we could start up our Google AdWords account, write some great ads and choose our best keywords to get our campaigns rolling.But, in the world of Google Ad Words and PPC, it never really is that simple. To add to the never ending list of campaign...
Last week, we talked about building landing pages for your Google Ad Words campaigns. But what if you're not quite ready to build a bunch of landing pages for your online ads? We get it. While specific landing pages for your ad groups should be something to work...