Do you want a website that successfully markets your business? Read on. For most of us, writing is hard work. It’s time-consuming and at times, really hard to get the point across in a clear way that avoids brand or product confusion. So, here are a few tips for...
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Our content collector will be working with you step by step from concept to completion on your website ensuring we exceed your expectations. There’s a process we follow to make sure everything is in order as we build a client’s new site, and here it is; We receive...
If we had a dollar for every time we said or heard “keyword” in the Infotel office, our boss might have a hard time getting us to show up for work. (Sorry.) There’s a reason though. Keywords are the absolute fundamentals of great SEO & SEM practices. They are the...
I'm sure that every one of us at some point has been told- "less is more"; or, "simplicity is key." And while this certainly applies to many walks of life, there is a never ending debating of whether this ideology applies to a well built Google Ad Words campaign. The...
In a simple world, we could start up our Google AdWords account, write some great ads and choose our best keywords to get our campaigns rolling.But, in the world of Google Ad Words and PPC, it never really is that simple. To add to the never ending list of campaign...
Negative keyword lists are as important to your Google Ad Words campaign as a well built keyword list. Often an overlooked step in PPC management, negative keyword lists can not only elevate the ROI of your Google AD Words campaigns, but actually stop you from...
WordPress - Your SEO friendly CMS Good SEO (search engine optimization) practices improve the online visibility of your new website. If you are using WordPress for your CMS (content management system) you have an advantage. WordPress is a strong platform for SEO...
With keywords, you can find out what people are searching for, then use those keywords in your online content to lead customers to your store. By writing content around these popular keywords, you will rank higher in search engine listings. The importance of using...