Google Ad Words on a Budget Can it be done? We get it. Google Ad Words can be expensive at times. The cost can sometimes put people off of considering PPC for their advertising mix, especially when you're unclear of what the ROAS will actually be. Why Can Google Ad...
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
Yes, People Actually Searched These on Google Remember how we covered the insanely useful tool "Search Term Query Report" in last months blog posts? If you haven't read it, you really should - if you want to make the best money out of your advertising campaign. The...
Your Google Ad Words Account Needs Negative Keywords A few blog posts ago, we talked about the different types of keywords that you can use in your Google Ad Words account to not only grab the traffic you need, but to refine it as well. What we didn't go over is...
I'm sure that every one of us at some point has been told- "less is more"; or, "simplicity is key." And while this certainly applies to many walks of life, there is a never ending debating of whether this ideology applies to a well built Google Ad Words campaign. The...
Driving the highest quality traffic to your Google Ads is likely one of your top priorities when considering the goals of your online advertising campaigns. And if it isn't, it certainly should be. We have seen clients with pre-existing Google Ad Word campaigns...