Everyone wants a business that rocks on social media and brings lucrative funds into the proverbial piggy bank. PLUS we want to love what we do. Right? Meet the Paper Unicorn and entrepreneur Amy, who has built a very successful business through hard work and love of...
How to create a great small business website: 10 essential steps
As a small business owner, you may have heard that having an online presence is important for boosting recognition and sales. And with so much competition out there, it's essential to have a website that stands out. But having a great website isn't as simple as just...
Why Video is an Essential Element of Your Business Website
Websites are a necessary part of any business, big or small. They provide a digital home for your company and its products and services, they act as a virtual storefront to visitors all over the world, and they can help you connect with customers in new and innovative...
Is search engine optimization worth it?
Yes. SEO (search engine optimization) is worth the effort. In this article we’ll explain what SEO is, and why it’s important for online business success. Key takeaways: SEO is the process of improving the visibility and ranking of a website in search engine results...
How To Write Successful Website Content
Do you want a website that successfully markets your business? Read on. For most of us, writing is hard work. It’s time-consuming and at times, really hard to get the point across in a clear way that avoids brand or product confusion. So, here are a few tips for...
Building a Website for Product Knowledge
Spectrum Cabinet Gallery has a new website, just launched by the creative team at Infotel Multimedia. They purchased our copywriting and silver website package with the goal of establishing a foundation of trust with clientele through online product education. We...
Our site design process – in 10 easy steps
Our content collector will be working with you step by step from concept to completion on your website ensuring we exceed your expectations. There’s a process we follow to make sure everything is in order as we build a client’s new site, and here it is; We receive...
Where to find free content for your website
Squirrel! The above video is a free Pixabay download from user Klimkin. Are you searching for free content for your website or blog? If you...
Why Video Rocks Web Design
Videos are the newest trend in website publishing Video Is Trending for Online Business We all know how hard it is to keep up to the...
Title Tags and Meta Descriptions for SEO and How to Write Them
What are title tags and meta descriptions? Title tags are HTML elements unique to each web page and are displayed in search engine results. Title tags are displayed on the search engine results page, and when clicked, take the viewer directly to your web page. They...
The SEO Benefits of WordPress
WordPress - Your SEO friendly CMS Good SEO (search engine optimization) practices improve the online visibility of your new website. If you are using WordPress for your CMS (content management system) you have an advantage. WordPress is a strong platform for SEO...
Keywords in Content
With keywords, you can find out what people are searching for, then use those keywords in your online content to lead customers to your store. By writing content around these popular keywords, you will rank higher in search engine listings. The importance of using...