Website Case Study

Project: The Company Barbershop

The Concept

How to reinvent the traditional barbershop? The customer has developed a huge following doing just that, and he wanted this website to reflect his passion and creativity.

The Strategy

We updated the design to appeal to customers who like style and trying the latest cuts.

The Result

We added new copy that was fun and edgy, and created modern icons based on the old barbershop pole.

A key goal was to drive visitors to the site to call for an appointment – we knew after their first cut they would be loyal customers! Another goal was to connect the business with the local community – we focused on how they share community art space, and send out a mobile haircut trailer to provide haircuts for the homeless.