Website Case Study
Always On
The Concept
Sometimes the lights just need to stay on! For this customer, providing uninterruptible power supply (UPS) for large businesses is what keeps them up at night.
The Strategy
They needed a web solution that provided extensive product specifications, with simple navigation and excellent images.
Their target audience was electrical engineering clients purchasing for industrial and marine applications. Industry accreditation such as ISO 9001 and ULC were given prominence.
The Result
Excellent collaboration delivered superior copy which ensures this website will outperform the competition in search rankings.
We also created a custom form for product registration, system inquiry, and support that goes directly to the appropriate department. This site is multilingual, reading in both English and French.
