Website Case Study

Project: Spectrum Cabinet Gallery

The Concept

Updating a kitchen, family room or library can be a daunting project. This client wanted prospective customers to understand the steps in a project and to have confidence in their expertise.

The Strategy

The first step was a new logo design – which reflected their name visually.

The next step was to design a site that emphasized colour – whether it was in the cabinets themselves or on the walls. Fresh and bold was what we heard. The site needed to be easy to navigate.

The Result

Working closely with the client, we chose site copy that would ensure the site ranked well in search engines. The next addition will be articles about recent project successes.

Spectrum’s owners are delighted with the results!