FAQ – Customer Courtesy and Engagement
SEO – Internal linking
Marketing – Drive Traffic to Your Site
Customer Service: One of the best ways to address an expanded FAQ is through blogging. FAQ style blogs are full of relevant information and can save you and your staff a lot of time in repetitious phone calls and emails. For blog topics, choose the most frequently asked questions, and make them your titles. By referring your customers to this resource, you not only retain their attention for conversion, but provide an important service. When you write content that is not about the “sell” but rather, focused on the needs of your customers, your readers will actually like you and come back for more. Keep in mind the courtesy “Customers First” and you will be successful.
Internal Linking Strategy: Blogs are very effective for Search Engine Optimization (SEO) when you place internal links into the article. Internal links point to other pages on your website, and help a search engine’s spider crawl the structure of your site for indexing. In a nutshell, this means more effective SEO. When you rank higher in a search engine’s listing, it is easier for your customers to find you. Internal linking can also be a courtesy for customer research. When mentioning products or FAQ pages, linking to these pages makes it easier for readers to find the product they are looking for.
Marketing: Pro-blogging, or blogging with business in mind, is a sure-fire way to drive traffic to your site. Every blog post is another indexed page for search engines to map, and that’s good for SEO. Regular blogging cues the search engines that your website is active. Search engines love fresh, trending content. Your blog can also serve as a library for content. When you need copy for brochures or promotions, pull it from the relevant blog post and you’re ready to go. Blogs are a great resource for your social media too, and we all know how time consuming but relevant social media is for marketing and customer engagement. Pull tweets and posts from your blog content, tweak them for relevance, and voila! You’re ready to post. Blogs offer great insight into your company, and that’s exactly what you want for marketing.
So, what do I write about?
Pro-blogging is all about matching your article to your company’s mandate, (you have written a business plan and mission statement, right?) products and services. Besides expanding on FAQ as mentioned above, blogs present the perfect opportunity to expand on product descriptions and great reviews. When your content is unique, and useful to readers, they will stay long enough to actually read a blog or two and increase your chance of conversion. Solve a problem or be humorous. Readers often love reading about staff bloopers or your history, especially if you are well established in the community. You will want some interesting images on your blog as well that once again, reflect your company’s brand. A picture is worth a thousand words, and that is especially true for blogs.
If you would like some help writing a regular pro-blog, give us a call. We would love to work with you developing a new site and stellar content.