Writing Blogs for Business
FAQ – Customer Courtesy and Engagement
SEO – Internal linking
Marketing – Drive Traffic to Your Site
Customer Service: One of the best ways to address an expanded FAQ is through blogging. FAQ style blogs are full of relevant information and can save you and your staff a lot of time answering repetitious phone calls and emails. When you write content that is focused on listening to customers to answer their concerns, your readers will actually like you and come back for more. Blogs aren’t about hunting for problems to solve or selling. Blogs are about establishing followers – readers – that learn to trust you as a professional in your industry.
Blogging for SEO: Blogs are very effective for search engine optimization (SEO) when you place internal links into the article. Internal links point to other pages on your website, and help a search engine’s spider crawl the structure of your site for indexing. In a nutshell, this means more effective SEO. When you rank higher in a search engine’s listing, it is easier for your customers to find you, but before your blog page can rank, or be found by Google, it needs to be linked.
Marketing: Pro-blogging, or blogging with business in mind, is a sure-fire way to drive traffic to your site. Every blog post is another indexed page for search engines to map, and that’s good for SEO. Regular blogging cues the search engines that your website is active. Search engines love fresh, trending content. Your blog can also serve as a library for content. When you need copy for brochures or promotions, pull it from the relevant blog post and you’re ready to go. Blogs are a great resource for your social media too, and we all know how time consuming but relevant social media is for marketing and customer engagement. Pull tweets and posts from your blog content, tweak them for relevance, and voila! You’re ready to post. Blogs offer great insight into your company persona, and that’s exactly what you want for marketing.
What’s your story morning glory?
Storytelling continues to trend in pro-blogging. Stories tap into your genuine self as you share your experience with followers. This human side of business taps into a deeper emotional level, so when you’re telling your story, be authentic. Authenticity gains trust, and celebrates your uniqueness about life as an entrepreneur and what failures and triumphs that have led you to this point. When business stories have a clear outcome, they connect consumers to your brand. Everyone has a story. Don’t be afraid to share yours.
So, what do I write about?
Pro-blogging is all about matching your article to your company’s mandate, (you have written a business plan and mission statement, right?) products and services. Besides expanding on FAQ as mentioned above, blogs present the perfect opportunity to expand on product descriptions and great reviews. When your content is unique, and useful to readers, they will stay long enough to actually read your blog to the end and increase your chance of conversion.
Need a blog for your website? We know our clients well enough to write authentic dialogue on their behalf. We’d love to tell your story.